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Brown sugar and ginger tea|Packaging Design

乾豐國際科技有限公司-乾豐黑糖薑母茶(台灣市場)

整體色彩配置雖採用飽和度較高的橘、黑、紅配色,
進而營造出薑母茶濃郁厚重的口感,
封面的斜線隱約將視覺引導到左下方的紅色薑母茶杯子,
藉以突顯產品主打的重點。

Qian-Feng — Brown sugar and ginger tea
Taiwanese Market -
High saturate orange, black, and red represents the rich and warming nature of ginger tea.
The diagonal lines direct eyes to the red Chinese tea cup around the lower left corner and
hope to trigger conditioned reflex.

Client / Qian-Feng Int'l Technology Co., Ltd.
Designer / Wilbur Huang
Media / Halftone Paper
Post-press finishing / Poly Propylene Coating
Size / 80(H) x 108(W) x 110(L) mm
Year / 2016

Copyright © B-kudamono.

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台灣英達國際進口貿易有限公司-傳奇黑糖薑母茶(中國市場)

客戶希望整體設計是採用清雅恬淡的風格,
香檳底色也是委託人所指定的配色,
但由於單純的底色略顯單調,
故在底色上加入了中國式植物作為襯底,
也剛好呼應了封面的中式紅色茶杯,
令消費者如同沉浸在中式庭園內,喫茶般的享受!

RIT(TW) — Brown sugar and ginger tea
Chinese Market -
The client has preset color palettes. To spice up the overall design, vine pattern was added to the background. alone with the Chinese tea up, it creates the feeling of a garden tea party.

Client / RIT(TW) Int'l Import Trade Co., Ltd.
Designer / Wilbur Huang
Media / Halftone Paper
Post-press finishing / Poly Propylene Coating
Size / 80(H) x 108(W) x 110(L) mm
Year / 2016

Copyright © B-kudamono.

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此兩款薑母茶設計,是由同一業主所委託設計,故圖像元素有些微地方是相同的,
差別只在於代理商及銷售地區的差異,但整體設計還是必須做一定區隔。

The products of those two packaging are the same.
The difference in packaging design is due to geographic segmentations and dealerships. 
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Brown sugar and ginger tea|Packaging Design
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